The mission of the Hair for Hope Foundation, Inc. is to raise awareness of various diseases and donate funds to existing charities, which are working towards a cure, research and patient care. The Foundation provides color hair extensions as a symbol of hope and to bring awareness as well as financial support to cancer patients. The Foundation will carry out this purpose by providing donations of hair extensions, e.g., pink, in coordination with a color associated with the particular disease or condition. For example, the Foundation provides pink hair extensions to salons to sell to consumers for a donation during breast cancer awareness month. The hairdressers donate their time and the Foundation donates the net proceeds after the cost of the hair extension. The Foundation is committed to annual campaigns with the goal of making a difference one strand at a time.

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